It’s 2021: Organic reach is dead!
Posting content supporting automotive business objectives on FB and IG without a paid promotion game plan is a waste of resources for all parties involved.
“Core” was built to ensure your content + ours supports your business objectives by showing content to the right audiences at the right time using the latest tools and formats on FB and IG to ensure maximum reach and return dollar for dollar.
“Core” supports all revenue generating departments with locally shot, gorgeous ads that are captivating, engaging and properly formatted to garnish attention and drive action.
“Core” is the set of ads we believe your dealership should be running in perpetuity. Other short-term objective campaigns and vendors come and go. “Core” is built to support business needs for automotive dealers on social sites everyday.
With “Core”, we fill your funnel with the ads necessary to support primary business objectives in all departments and then “Ad Valet ” your local content into our campaigns to ensure no efforts are wasted from your team or ours.
Our first touch point. Create awareness of your product line without a hard sell. Expect beautiful, locally shot photography supplemented with Tier 1 assets when necessary.
Captivating, informative captions and emoji’s accompany the images with the objective of creating top of funnel engagement with relevant demographics to re-target later.
Display your best offers accompanied with live in-stock inventory dynamically updated and displayed to users based on activity. Available units are updated daily. Your current offers are shown prominently in the ad copy, and updated upon expiry.
We cover new, pre-owned, CPO, and more. Our “shop” ads are geared to drive shoppers to VDPs with enthusiasm in a way that feels natural and easy to the end user.
Retarget your website visitors with contextual content based on the areas of your site they have visited. Customer browsed new models? They are now in a bucket to be served an ad about your trade-in offer tool available on your website.
Customer visited a service related page? We’ll shoot them information about your concierge service, best deal or how they can expect a free car wash after their visit.
Service makes up a large amount of your gross and deserves promotion too. Expect locally shot, beautiful images of the drive and captions speaking towards your latest offers to be shown to relevant demographics.
Too often, great content goes unseen. Never let your local content creation efforts go to waste. With Ad Valet, we promote the content you create in our pre-existing campaigns with the objective of creating engagement with relevant audiences.
We treat YOUR reviews as OUR OWN.
We’ve found dealer’s management of reviews online are not typically handled professionally and/ or consistently over time.
Many dealerships STRUGGLE with providing consistency in review practice, even if they’ve dominated it at one point or another.
It sounds simple, right? Quickly thank positive customers and route negative reviews to the appropriate department for commentary and accountability. We use the LLA format. Hear the customer (listen), take responsibility (learn) and react accordingly (act).
We wanted to manage it differently by serving select stores at a higher level. EVERY SINGLE DEALER we’ve ever managed reputation for over the years still has us managing their reputation today.
Consistency means caring obsessively. It means treating your dealership’s reviews the same way we treat you, our customer. Many dealers call us their “accountability department” and that is a title we wear with pride. We remove emotion and think, speak and respond neutrally, but only after understanding the context.
You can find other larger companies to manage your reputation, but none will do it on a first-name basis and integrate into your local team. Car Dorx DOES.
You can find other larger companies to manage your reputation, but none will do it on a first-name basis and integrate into your local team. Car Dorx DOES.
“Response” kickstart begins with a manual analysis followed by a consultation. Your overall review frequency and sentiment denote the pricing structure.
Car Dorx is a DBA of Marks Investments LLC
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